Sept. 27, 2025
Extraordinary materials are born from the clays of Monte Rosa
DANILO RAMAZZOTTI ITALIANHOUSEFLOOR
Cersaie 2025 – padiglione 25 / stand B118
The Cersaie space: a visual, audio, tactile, and emotional experience spanning millions of years.
In keeping with the Ramazzotti philosophy, the Cersaie space showcases the region by combining tradition and innovation.
The space is designed as a museum space that, through multimedia and augmented reality experiences, illustrates the incredible value of the Monte Rosa clays.
The starting point is the unique geological formation of Monte Rosa, leading visitors on a journey through history and passion for the region, culminating in unique materials, handcrafted from those very clays.
The installation opens with a sculptural volume representing the unique stratigraphy of the Monte Rosa faults. Behind it, large luminous frames open up to a path of innovative geometries and graphic/chromatic elaborations of the artisanal materials produced by the company.
Behind it are two more intimate areas that, like a private art gallery, showcase the Ramazzotti collections.
An immersive VR experience, complemented by sensory experiences, will guide visitors back in time to the foot of the Supervolcano, allowing them to experience the geological formation of Monte Rosa, culminating in an incredible new creation.
Laticrete, the installation's technical partner, is a key contributor, having created a collection of stuccos from the Permacolor Select range by Danilo Ramazzotti, featuring original colors designed to pair perfectly with Ramazzotti's materials.